Write for Us: Read through our 10 Guest Post Guidelines to Get Started

When you aren’t using emojis to draw attention to your call-to-action, you can use them to add personality to your Instagram caption. Your Instagram captions should mirror your brand personality, and they should sound and feel like the rest of your marketing channels. One way around this is to encourage your followers to click the link in your bio, or even visit a specific URL.


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A user will sooner unfollow your account because they feel your posts aren’t adding value than because you aren’t posting daily. You may have noticed brands grouping relevant hashtags at the end of a caption or below the “More” tag to keep things looking clean. Some even add several lines of space with periods to set apart the hashtags and really tuck them away from the description space. This is acceptable, but be open to sprinkling some hashtags within the caption to give it dimension. I spoke with two Instagram marketing experts to get their insights on how to write captions for Instagram posts that can help improve your sales, reach, and brand affinity. A free workshop with field-tested Instagram marketing tips.

On #WorldPhotographyDay, we’re sharing your best snaps. Tag us at and include the holiday hashtag to be featured. On today’s episode of our podcast, we’re joined by to discuss underrated tips. Tap the link in our bio to tune into the conversation now. This week, we’re telling you the story of .

Drop a in the comments if you [something relevant to your image/brand/product]. ✨NEW ON THE BLOG we are breaking down with specific takeaways you can start using today. Listen to the episode at the link in our bio or wherever you listen to podcasts. It takes a lot of skill, time and patience to produce even just a single piece of our .

Limit your hashtags to three or four, tops. Hashtags are great for connecting users who aren’t otherwise connected to one another, but who are talking about — and interested — in the same topics, events, brands, and so on. They’re also a great way to add some fun and coy humor to your posts, like FOMU did below.

The business owner’s childhood pet was the inspiration for the company. The About Us page was the perfect place to tell that story. A photo that shows you in your work environment adds visual proof of your professionalism. While stock photos can work on some of your other pages, for the About Us page, you don’t want to use something generic. The visitor wants to get to know you, not the model posing in front of a too-perfect background. A recent marketing survey revealed that including an image of the company founder increased conversions by as much as 35%.

Tag a coworker you love working with in the comments below. “That’s a wrap on , day 1! It was a great day of good people, sessions, and keynotes…” For others with a more serious brand voice, find a balance between sincerity and relatability. You might be asking yourself at this point, “But aren’t timeliness and chronology important on Instagram?” They can be, depending on the subject of your post. For example, professional Instagrammer Patrick Janelle says he uses Instagram as a kind of chronological journey of his activities and lifestyle.